Today, we see three major shifts in the media entertainment industry: the ecosystem is redefined in its entirety, technology is evolving rapidly, and there is a fundamental shift in the way people consume how they interact with their media, and brands and other sources of information affect customer decisions. Staying ahead of these major changes may seem daunting, but with the help of experienced partners at your side, you can navigate with ease and prosper in this increasingly competitive market. Quality and rendering requirements that require increased computing capabilities and significantly increase the demand for data storage, processing, and analysis capacity. To meet the ever-increasing demand for excellence, industry professionals are seeking solutions and other strategies to enable them to make the most of their current and future resources. Fortunately, while technological advances have completely changed consumer expectations, they have also enabled content developers to bring their wildest and most innovative ideas to the screen. With regard to new technologies, wireless technology is increasingly becoming part of the standard package of media technology. In addition, the customer's desire for individually tailored products (playback options, colour, control options, etc.) is getting bigger. For displays, 4K resolution is standard. Slowly it will create the OLED technology by longer lifetimes in the professional range. In 2018, projectors are expected to be installed almost exclusively with LED/laser technology. The LED market is subject to such a high innovation cycle so that we reckon with ever cheaper products and with an even smaller pixel pitch. In the audio industry, thanks to digital protocols such as DANTE, analogue transmissions are increasingly being suppressed. A clear trend of the time is the significant increase in bandwidth in network infrastructures. The associated requirements for all components within a network are significantly higher than in earlier times. The transport of control, audio and data-reduced video data are certainly possible with a bandwidth of 1 GBit/s. Henceforth, the demands on the switch, which distributes all packets accordingly, are increasing enormously. Media technology services demand a guaranteed and therefore reserved bandwidth. The routing components must guarantee this on all ports and on their internal backbone in the media entertainment industry. IT is not replacing media technology, but rather media technology is increasingly becoming a discipline of the IT world. In addition to one or the other risk, this also brings immense opportunities. Cheaper hardware prices and the understanding of customers that for productive cooperation an adequate, as standardized as possible AV equipment is needed. Some experts tend to compare Over The Top (OTT) services over conventional television. It’s not surprising that the results of the new OTT services, many claims suggest that there are too many offers, that the market is saturated and that new entrants will face unprecedented challenges. The OTT model is not comparable to that of conventional television. OTT is only partially funded by advertising, it is a sector that continues to evolve and is growing thanks to consumer choices, and its own ability to iterate and respond to changing conditions of the new television environment. Some services thrive, others weaken. Everything changes. AI technology will play a critical role in the media entertainment Industry and focus on "niche" audiences for niche producers globally, helping to identify smarter solutions for distributors and consumers.
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