The image of a company is marked by its history, with successes and failures. Brand storytelling of a company affects its image, visibility and consumer perception. So knowing how to tell our story can be an effective marketing tool. To get started, it's important to understand what a brand story is, definition that has nothing to do with your website and how your business was founded. The brand story represents who you are and the values you stand for. It sets the tone for all customer interactions with your brand, whether inside the store or virtually. Think like Your Audience Put yourself in the consumer's shoes and think about what adds value to the brand. Know this and what storytelling is before you formulate exactly what you want to say. That way, you'll raise attributes that will make your brand more relevant. So find these attributes in your path and the reasons that led your company to offer that product or service. Create a timeline We can define stories as a sequence of events unleashed or lived by characters. You must create this sequence of events and feed it frequently. Without this continuity, there is not a story, but a fact. And without the frequency in the communication, its history for the time and the tie can be lost. Seek Involvement This third step is derived from the first two, but worth the reflection. For an engaged audience, interested in history and eager to relate to that universe, you have to create a connection. Therefore, a tone of conversation featuring soon-out facts or interesting characters is just as important. What was the starting point that led to your brand being created? Was it an insight? Is this mark the answer to a specific moment in one's life? What transformation does it promote in people's lives? Distinguish between fantasy and reality One situation is the brand story moulded from actual data. Another is the fanciful storytelling of a specific product. The two ways of telling a story create great effects for business. But you need to make it clear when you are teaching and when you are entertaining the consumer. Look for immersion With more and more brands speaking at the same time, there was a movement of less is more. The shorter the videos, text or audios, the greater the chances of the audience absorbing the message, since after a few moments the audience simply loses interest. But this is when stories that are really engaging and relevant to the audience are not being told. Just watch the length of podcasts or some influential videos on YouTube. Be Authentic and Follow the Path of Emotion It is not a call to be all corny. We, as human beings, feel first and think later. So the emotion in communication is so effective. What has occurred is when individuals have a positive emotional association with a particular brand. They became 6.6 times more likely to forgive a company error, 7.1 times more likely to buy something and 8.4 times more likely to trust the company. Therefore, it is important to understand what brand storytelling is for activating the emotions in communication and engaging the audience with your brand.
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