Digital Marketing is the set of strategies aimed at the promotion of a brand on the internet. It differs from traditional marketing to include the use of channels and methods that allow the analysis of results in real time. The best digital marketing strategy for B2B companies that focuses on the generation of quality leads is called Inbound Marketing. Here we will tell you what elements are fundamental to take care of so that your strategy gives you the desired results:
Email Marketing Email is still an effective, easy and inexpensive method to conduct campaigns. In fact, the emails of B2B companies get the recipients to click 47% more than the emails of B2C companies. Email marketing is versatile: it can be used to promote events, discounts, blog posts or product launches. It is also a basic communication tool with the client, which contributes to increasing leads: 75% of professionals consider email marketing their first source of leads. PPC campaigns (pay per click) After the fall of the organic scope in social networks and the increase of the competition to arrive at the first places in the search engines, PPC campaigns have become an increasingly relevant option within any strategy of companies. Segmenting with precision it is possible that a website or a landing page increase the number of visits and generate qualified leads Virtual events No need to hire a room and fill it with people to promote a specialised product: gathering an audience at a certain time and a digital space is much easier, and allows sending a clear, direct and interactive message to followers, users and customers. Social networks such as Face book or YouTube, allow you to create this type of events easily and completely. A virtual event can also be integrated with landing pages or emails, to complement its previous and subsequent dissemination, or allow the download of premium content for attendees or subscribers. Content Marketing and SEO Even today there are companies that neglect or disregard content marketing and SEO to focus on other strategies of more immediate results. The constant creation of quality content, coupled with a correct optimisation of digital content for better search engine positioning, is a strategy that pays off to achieve the generation of qualified leads on a constant basis. Good SEO serves to identify who comes to your page and how, to know what to offer by identifying keywords and key search terms, which also serve to refine the process of tracking and selling. Social Media Marketing Social networks are a powerful channel to spread content and attract an audience. They are also an essential component to humanise and bring companies closer to the public, as well as a unique communication platform to publicise news, disseminate news and publicise products. During this year, half of the B2B companies that have used social networks in their strategy have managed to positively impact their sales, according to a study by Smart Insights, mainly mixing the use of social networks with creative campaigns driven by advertisements A fundamental factor for any digital marketing strategy is the consistency of the tools used in all campaigns. An ability to understand the totality of actions as a whole, bringing together investment, creativity, objectives and analysis of results.
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